..Biomed Data Solutions
..eZigma IT Services
RMM: Differentiation ￼
I help companies becomes more successful by making the complex simple,
not simplistic. Through effective marketing communications and targeted
stakeholder outreach, I help companies create the critical market
linkages that drive revenue and reputation.
I focus on creating communications solutions for use among four
critical stakeholder groups: customers, employees, shareholders and
My experience in multiple business environments provides me with the
ability to quickly understand even difficult and complex
subjects, then create compelling communications solutions and precise copywriiting that truly
connect with your chosen stakeholders.
I can promise this high level of execution because I have 30 years of
experience understanding not only the needs of businesses, but also the
interests of stakeholders. I view business communications challenges
from both sides — from the company's perspective and from that of the
stakeholder because effective communications is always a two-way street.
I have used this approach with companies ranging from telecom,
technology and software to financial services and global manufacturing.
The geographic span of my work is equally broad — the Americas,
Europe, the Middle East and Asia/Pacific.
My editorial products have appeared in major US daily newspapers,
global business and corporate magazines, annual reports of NYSE-traded
companies, and among investors, analysts and business decision-makers
Topical examples of my recent work include the following.
Information Technology— Promotional collateral and Web content for a national IT services provider in Houston .
Energy Management — Industrial energy management articles for a German manufacture with products in use in Japan
Search Engine Optimization — SEO content creation and optimization for a global manufacturer of industrial technology solutions ..
Global Branding— Strategic messaging and market-driver alignment for a global hardware, software, services developer
Strategic Employee Content — Intranet content supporting a global bank’s consumer
and commercial managers in the Asia/Pacific region
Business Strategies — National competitive analysis, business plan development, and
messaging strategies for US healthcare technology innovator
Consumer Insights — Newspaper articles and collateral for upstate New York real estate company explaining “fair market” pricing methods
The Atlanta Constitution
— City desk, city hall and business reporter; page design and production management for weekly feature section
The Birmingham Post-Herald
— General assignment and business reporter; Sunday state editor
Turkish Ministry of Tourism
— Writer, editor and translator as Associate Editor for English-language Publications, Ankara, Turkey
Newsweek — Field research and editorial support for the Atlanta Bureau
Corporate communications & management
Acumen Strategic Communications
— Global messaging strategies; business plans, competitive positioning
and launch strategies; Web design and content; marketing collateral,
white papers, case studies, and news releases
— Business case development; metrics-driven lead generation, software products launches, Web content
— Integrated internal and external communications strategies; investor
presentations and contact; employee communications, Web content; news
program and releases
Global integrated messaging strategies; investor outreach program
and annual reports; strategic and sales Web content; employee
communications; corporate and product news program
— Regional integrated communications program; advertising and
branding; grassroots stakeholder issues management; news and collateral
material; employee communications;
primary company spokesperson
Public Relations Society of America
Society of Professional Journalists
National Investor Relations Institute
New York City Deadline Club