RMM_BusComm_logo_750

150x150_box
Value
Expertise

Team

Clients
..Avid
..BellSouth
..Biomed Data Solutions
..eZigma IT Services
..General DataComm
..GenRad/Teradyne
..HP
..HSBC, Asia/Pacific
..Knowledge Agency
..Publicis, Germany
..Siemens, Germany
Contact

Homepage

RMM_member_list PRSA Code of Ethics SPJ Code of Ethics NIRI Code of Ethics

 

RMM: Differentiation RMM_expertise_montage

I help companies becomes more successful by making the complex simple, not simplistic. Through effective marketing communications and targeted stakeholder outreach, I help companies create the critical market linkages that drive revenue and reputation.

I focus on creating communications solutions for use among four critical stakeholder groups: customers, employees, shareholders and investors.

My experience in multiple business environments provides me with the ability to quickly understand even difficult and complex subjects, then create compelling communications solutions and precise copywriiting that truly connect with your chosen stakeholders.

I can promise this high level of execution because I have 30 years of experience understanding not only the needs of businesses, but also the interests of stakeholders. I view business communications challenges from both sides — from the company's perspective and from that of the stakeholder because effective communications is always a two-way street.

I have used this approach with companies ranging from telecom, technology and software to financial services and global manufacturing. The geographic span of my work is equally broad — the Americas, Europe, the Middle East and Asia/Pacific.

My editorial products have appeared in major US daily newspapers, global business and corporate magazines, annual reports of NYSE-traded companies, and among investors, analysts and business decision-makers worldwide.

Topical examples of my recent work include the following.

Information Technology— Promotional collateral and Web content for a national IT services provider in Houston .
..

Energy Management —
Industrial energy management articles for a German manufacture with products in use in Japan

Search Engine Optimization —
SEO content creation and optimization for a global manufacturer of industrial technology solutions ..

Global Branding—
Strategic messaging and market-driver alignment for a global hardware, software, services developer ..

Strategic Employee Content —
Intranet content supporting a global bank’s consumer and commercial managers in the Asia/Pacific region

Business Strategies —
National competitive analysis, business plan development, and messaging strategies for US healthcare technology innovator


Consumer Insights —
Newspaper articles and collateral for upstate New York real estate company explaining “fair market” pricing methods

Journalism experience

The Atlanta Constitution 
— City desk, city hall and business reporter; page design and production management for weekly feature section 


The Birmingham Post-Herald 
— General assignment and business reporter; Sunday state editor 


Turkish Ministry of Tourism 
— Writer, editor and translator as Associate Editor for English-language Publications, Ankara, Turkey


Newsweek — Field research and editorial support for the Atlanta Bureau

Corporate communications & management

Acumen Strategic Communications 
— Global messaging strategies; business plans, competitive positioning and launch strategies; Web design and content; marketing collateral, white papers, case studies, and news releases

Aegis Communications 
— Business case development; metrics-driven lead generation, software products launches, Web content

GenRad 
— Integrated internal and external communications strategies; investor presentations and contact; employee communications, Web content; news program and releases

General DataComm — 
 Global integrated messaging strategies; investor outreach program and annual reports; strategic and sales Web content; employee communications; corporate and product news program


BellSouth Telecommunications 
— Regional integrated communications program; advertising and branding; grassroots stakeholder issues management; news and collateral material; employee communications; 
primary company spokesperson

Professional associations

Public Relations Society of America

Society of Professional Journalists

National Investor Relations Institute

New York City Deadline Club




2013_copyright