Expertise
...News releases
...SEO Web content
...B2B Collateral
...Employee media
...Executive support
...Investor outreach
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RMM: Career experience 

Overview

I make complex subjects understandable. My extensive experience in multiple business environments provides me with the ability to quickly understand even arcane subjects, then accurately create compelling editorial content about them on time and on budget.

The demands of my work as a journalist refined my ability to interview and probe for the details essential to a good story. Over the years, I also have developed a firm grasp of business strategies and metrics, client relationships, and financial markets as a result of my work as a hands-on corporate communications executive and investor relations professional.

The scope of my experience ranges from telecom, technology and software to banking and global manufacturing. The geographic span of my work includes the Americas, Europe, the Middle East and the Asia/Pacific region.

My editorial products have appeared in major US daily newspapers, global business and corporate magazines, annual reports of NYSE-traded companies, and before investors, analysts and business decision-makers worldwide.

Topical examples of my recent work include the following.

Information Technology— Promotional collateral and Web content for a national IT services provider in Houston .
..
Energy Management — Industrial energy management articles for a German manufacture with products in use in Japan

Search Engine Optimization — SEO content creation and optimization for a global manufacturer of industrial technology solutions ..

Global Branding— Strategic messaging and market-driver alignment for a global hardware, software, services developer .. 


Strategic Employee Content — Intranet content supporting a global bank’s consumer and commercial managers in the Asia/Pacific region


Business Strategies — National competitive analysis, business plan development, and messaging strategies for US healthcare technology innovator


Consumer Insights — Newspaper articles and collateral for upstate New York real estate companyexplaining “fair market” pricing methods

Journalism experience

The Atlanta Constitution 
— City desk, city hall and business reporter; page design and production management for weekly feature section 


The Birmingham Post-Herald 
— General assignment and business reporter; Sunday state editor 


Turkish Ministry of Tourism 
— Writer, editor and translator as Associate Editor for English-language Publications, Ankara, Turkey

Newsweek — Field research and editorial support for the Atlanta Bureau

Corporate communications & management

Acumen Strategic Communications 
— Global messaging strategies; business plans, competitive positioning and launch strategies; Web design and content; marketing collateral, white papers, case studies, and news releases

Aegis Communications 
— Business case development; metrics-driven lead generation, software products launches, Web content

GenRad 
— Integrated internal and external communications strategies; investor presentations and contact; employee communications, Web content; news program and releases

General DataComm Industries — 
 Global integrated messaging strategies; investor outreach program and annual reports; strategic and sales Web content; employee communications; corporate and product news program

Bellsouth Telecommunications 
— Regional integrated communications program; advertising and branding; grassroots stakeholder issues management; news and collateral material; employee communications; 
primary company pokesperson

Professional associations

> Public Relations Society of America

> Society of Professional Journalists

> National Investor Relations Institute